Comments for http://blog.phenomena.com Mon, 22 Aug 2011 19:22:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Telling Shoppers which to buy by James Brooks http://blog.phenomena.com/?p=478#comment-153 James Brooks Mon, 22 Aug 2011 19:22:11 +0000 http://blog.phenomena.com/?p=478#comment-153 I believe this is true, today with systems like Retail Link, retail buyers should know better what their customers want because the have all the information available about the category. The problem is that in the real world it doesn't happen because they believe that they will be able to change the shopper decisions and buy products just because they like it or because the supplier did a great presentation of the product instead of listening to the customers and analyze the facts. I believe this is true, today with systems like Retail Link, retail buyers should know better what their customers want because the have all the information available about the category.

The problem is that in the real world it doesn’t happen because they believe that they will be able to change the shopper decisions and buy products just because they like it or because the supplier did a great presentation of the product instead of listening to the customers and analyze the facts.

]]> Comment on The Relentless Battle for Collaboration and Understanding Shoppers and Retailers by phenomenagroup http://blog.phenomena.com/?p=116#comment-6 phenomenagroup Tue, 02 Mar 2010 23:46:40 +0000 http://phenomenagroup.wordpress.com/?p=116#comment-6 Thank you for commenting on our blog. We appreciate your participation. Thank you for commenting on our blog. We appreciate your participation.

]]> Comment on Top 10 Shopper Marketing Ideas to maximize your Sales by phenomenagroup http://blog.phenomena.com/?p=134#comment-8 phenomenagroup Mon, 01 Mar 2010 14:14:49 +0000 http://phenomenagroup.wordpress.com/?p=134#comment-8 Thank you for reading our blog and thank you for your valuable inputs. Integration of Sales personnel does play a role in maximizing sales for retailers. Your point about using social media to to engage shoppers is the way forward. Fan pages on Facebook are a very popular platform for Retailers, FMCG companies and the best part of this is its measurable. Thank you for reading our blog and thank you for your valuable inputs. Integration of Sales personnel does play a role in maximizing sales for retailers.
Your point about using social media to to engage shoppers is the way forward. Fan pages on Facebook are a very popular platform for Retailers, FMCG companies and the best part of this is its measurable.

]]> Comment on Top 10 Shopper Marketing Ideas to maximize your Sales by Bert Martin Ohnemueller http://blog.phenomena.com/?p=134#comment-7 Bert Martin Ohnemueller Mon, 01 Mar 2010 08:31:25 +0000 http://phenomenagroup.wordpress.com/?p=134#comment-7 Relevant thoughts, based on the reality of the day to day business. I want to emphasize the integration of the sales personnel, that's a target audience, which is too often just forgotten. It is all about people business. The most important aspect within shopper marketing is the passion of the the staff. Successful retailers, such as Whole Foods, DM etc know this already. I want to add one more point, the point of sales can be a great opportunity to invite your shoppers into your community. Build a bridge to social media. Good luck. Bert M Ohnemüller Relevant thoughts, based on the reality of the day to day business.
I want to emphasize the integration of the sales personnel, that’s a target audience, which is too often just forgotten. It is all about people business.
The most important aspect within shopper marketing is the passion of the
the staff. Successful retailers, such as Whole Foods, DM etc know this already.
I want to add one more point, the point of sales can be a great opportunity to invite your shoppers into your community. Build a bridge to social media.
Good luck.
Bert M Ohnemüller

]]> Comment on The Relentless Battle for Collaboration and Understanding Shoppers and Retailers by J Fisher http://blog.phenomena.com/?p=116#comment-5 J Fisher Thu, 25 Feb 2010 21:50:38 +0000 http://phenomenagroup.wordpress.com/?p=116#comment-5 Very good blog article. Brick-n-mortar retailers and e-tailers need to stock based on what sells in their region and market segment. Throwing products at customers is the fastest way to drive them away. Whether it is private labels or a brand, there are common attributes across the products. Based on what is selling, the right analytics will quickly reveal what choices are popular, and what needs to be stocked. As customers are more stretched for time and dollars, this level of service is going to become mandatory to stay in business. http://www.emcien.com Very good blog article. Brick-n-mortar retailers and e-tailers need to stock based on what sells in their region and market segment. Throwing products at customers is the fastest way to drive them away. Whether it is private labels or a brand, there are common attributes across the products. Based on what is selling, the right analytics will quickly reveal what choices are popular, and what needs to be stocked.
As customers are more stretched for time and dollars, this level of service is going to become mandatory to stay in business.

http://www.emcien.com

]]> Comment on What Shopper Marketers Can Learn from the Super Bowl – AnnaMaria M Turano by phenomenagroup http://blog.phenomena.com/?p=99#comment-4 phenomenagroup Wed, 17 Feb 2010 12:36:23 +0000 http://phenomenagroup.wordpress.com/?p=99#comment-4 Hi Thanks for visiting our blog. Hi Thanks for visiting our blog.

]]> Comment on What Shopper Marketers Can Learn from the Super Bowl – AnnaMaria M Turano by yosepblog http://blog.phenomena.com/?p=99#comment-3 yosepblog Mon, 15 Feb 2010 13:45:05 +0000 http://phenomenagroup.wordpress.com/?p=99#comment-3 nice to meet you nice to meet you

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