Tag Archive for 'Coca-Cola Retailing Research Council'

Maybe It Is Rocket Science – Theory of Relativity applied to Customer Value

Albert Einstein once explained the Theory of Relativity in the following way:  If you put your hand on a hot stove for a second, it feels like an hour.  If you talk to a beautiful woman (or man, your choice) for an hour, it feels like a second.

Recently I put Einstein to the test. In the midst of a lengthy drive my car needed gas and I needed something light to consume.  The gas purchase went fine, but then Einstein found me. I went into McDonalds to get one of their new fruit smoothies.  I’ve had one before and found it passable, so I figured it was a fast, cheap and modestly healthy snack.

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