Tag Archive for 'social marketing'

I would NEVER tell shoppers to buy something they are not already predisposed to buy. Way too much retailing is really desperate hectoring of shoppers, hoping they will buy something more. Suppliers have literally millions of items they would like to sell. But as we noted, shoppers have a massive filter in place to ignore the vast majority of what is in the store. It’s a matter of shopper-survival. Continue reading ‘Telling Shoppers which to buy’